Discover Wancher Arts
May 2023 - July 2023
Responsibility: Content planning, Social Media copy and feed/post design
🌿 Campaign Background:
Discover Wancher Arts is an exclusive social media project aimed at reintroducing the exquisite traditional arts applied on Wancher's pens. Serving as both a showcase and a guide, it caters especially to newcomers unfamiliar with the unique craftsmanship of Wancher.
🖋 Campaign Goal:
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Boost year-end revenue
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Enhance website traffic and conversion rates
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Address underperforming products
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Mainly focus on Instagram, Mailchimp and Website
🌸 Creative Process:
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Create a Christmas-themed calendar using the two primary colors of the season, red and green, aimed at boosting Instagram impressions and engagement.
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Segment promotional content into two categories:
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Regular deals to maintain order rates.
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Special deals offering significant discounts, free items, or coupons for future purchases to drive sales and increase impressions.
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Write copy for Instagram, Facebook, and Campaign Landing Page. Maintain consistent interactions with followers on all platforms.
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Capture high-quality photos of Wancher products, and create visually appealing and
enticing digital content for the brand's social media accounts and website.
🌱 Instagram feed:


🌱 Post samples:
Note: 1st pic of each post is a short video



🌱 Landing Page design and copy:


🛠️ Tools:
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Adobe Photoshop
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Adobe Lightroom
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Later
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Shopify
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Canva
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Mailchimp
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Meta Business Suite
⭐️ Results:
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High-quality photos with the daily deals and newsletter drove traffic to Wancher website and increased brand awareness.
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Total sales experienced an impressive 8% boost, with a remarkable 12% increase in returning customer rate compared to the previous year.
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Strategies led to a robust 16% increase in online store sessions from the previous year.