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Discover Wancher Arts

May 2023 - July 2023

Responsibility: Content planning, Social Media copy and feed/post design

🌿 Campaign Background:

Discover Wancher Arts is an exclusive social media project aimed at reintroducing the exquisite traditional arts applied on Wancher's pens. Serving as both a showcase and a guide, it caters especially to newcomers unfamiliar with the unique craftsmanship of Wancher.

🖋 Campaign Goal:

  • Boost year-end revenue

  • Enhance website traffic and conversion rates

  • Address underperforming products

  • Mainly focus on Instagram, Mailchimp and Website

🌸 Creative Process:

  • Create a Christmas-themed calendar using the two primary colors of the season, red and green, aimed at boosting Instagram impressions and engagement.

  • Segment promotional content into two categories:

    • Regular deals to maintain order rates.

    • Special deals offering significant discounts, free items, or coupons for future purchases to drive sales and increase impressions.

  • Write copy for Instagram, Facebook, and Campaign Landing Page. Maintain consistent interactions with followers on all platforms.

  • Capture high-quality photos of Wancher products, and create visually appealing and
    enticing digital content for the brand's social media accounts and website.

🌱 Instagram feed:

Screenshot 2024-03-05 at 23.04.14.png
Screenshot 2024-03-05 at 23.04.52.png

🌱 Post samples:

Note: 1st pic of each post is a short video

Screenshot 2024-03-06 at 2.51.46.png
Screenshot 2024-03-06 at 2.49.07.png

🌱 Landing Page design and copy:

Wancher calendar landing page-1-2.png
Wancher-calendar-landing-page-2.jpg

🛠️ Tools:

  • Adobe Photoshop

  • Adobe Lightroom

  • Later

  • Shopify

  • Canva

  • Mailchimp

  • Meta Business Suite

⭐️ Results:

  • High-quality photos with the daily deals and newsletter drove traffic to Wancher website and increased brand awareness.

  • ​Total sales experienced an impressive 8% boost, with a remarkable 12% increase in returning customer rate compared to the previous year.

  • Strategies led to a robust 16% increase in online store sessions from the previous year.

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© ALEX PORTFOLIO 2024
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